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Kim Kardashian: Hollywood Game Announces Nars Makeup As Inaugural Beauty Brand

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Kim Kardashian: Hollywood x Nars
(Photo : Courtesy of Glu Mobile Inc. )

This month, the wildly popular celebrity mobile game, "Kim Kardashian: Hollywood," celebrates its two-year anniversary with a new brand partnership with Nars cosmetics.

The partnership is the first beauty brand integration for the Glu Mobile game. The game has partnered with luxury fashion brands in the past to feature the very same designer product the real-life Kardashians are fond of (Karl Lagerfeld, Balmain and Judith Leiber were the three previous partnering brands).

"Kim Kardashian: Hollywood celebrates it's two-year anniversary this month so it's fitting that the game accomplishes another milestone by integrating its first cosmetics brand," stated Glu Mobile Chairman and CEO Niccolo de Masi in a press release. "I am pleased to welcome such a respected, artisan brand like Nars to the Glu family." 

Kim Kardashian: Hollywood x Nars
(Photo : Courtesy of Glu Mobile Inc. )

Now, users will be able to complete the looks of their characters with the perennially popular Nars Orgasm Blush. The game now includes three lip and three blush and eye makeup looks for all 80 to 120 "K-Stars," featuring actual Nars products. From the cosmetic brand's "Audacious Lipstick in Raquel" to its "Larger Than Life Eyeliner in Via Veneto," users will be able to execute the perfect bold lip or smoky eye for its avatars. To purchase the virtual products, users can follow a click-through purchase in the game via narscosmetics.com

Check out the game's new makeup looks and download the "Kim Kardashian: Hollywood" game here

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Jun 03, 2016 01:03 PM EDT

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