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One Direction Fragrance: 'Our Moment' Release Date Coming In August [VIDEO]

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The One Direction Fragrance release date is coming soon.

The boy band's new perfume named "Our Moment" is set to debut on August 25 and their young female fans can't wait to spritz the pink bottled scent.

Now One Direction has released a short film ad to celebrate the "Our Moment" launch, giving a preview of the five boys promoting the anticipated fragrance, reported The Huffington Post.

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"We wanted to show fans what we like, smell-wise, on girls," Niall Horan said at the launch party. 

"Our Moment" was named after the group's song "Moments" and all members collaborated on the scent's creation, a year in the making, after a female fan started a petition on Twitter for it, Vogue said.

With the opinions of Louis Tomlinson, Horan, Liam Payne, Zayn Malik and Harry Styles, the focus was of course to create a fragrance aimed at their young female demographic.

"It's not too strong and it's quite sweet and subtle, rather than it being a bit more in your face," Payne told WWD. "Too strong is not what any of us are into."  

But what does "Our Moment" actually smell like?

"Like a summers day," Styles tweeted.

The perfume has notes of pink grapefruit, wild berries and red currants, which will probably make it popular among fruity scent-loving tweens.

Prices for bottles will range between $31 for a 30-ml bottle and $59 for the 100-ml.

One Direction follows in the footsteps of pop stars like Britney Spears' Curious and Taylor by Taylor Swift, releasing a celebrity fragrance for their fans.


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