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Jaime King And ColourPop Partner To Launch New Makeup Collection, 'Alchemy'

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Jaime King x ColourPop
(Photo : Mike Windle/Getty Images) Actress Jaime King celebrates the renovation anouncement of the Reimagined Beverly Center on March 7, 2016 in Los Angeles, California. King will officially debut her new range of cosmetics in partnership with ColourPop on March 24.

Last December, Jaime King announced that she would be partnering with L.A.-based cosmetics company ColourPop to launch an exclusive makeup range.

The new Jaime King and ColourPop collection, Alchemy, will be available to purchase later this month. According to Bustle, the 12-piece makeup set includes two highlighters, three eyeshadows, two lip colors with matching lip liners, two sculpting sticks and a blush. The collection features an array of neutral and bronzy eyeshadows, classic red lip colors, and each piece comes in at under $30.

According to InStyle, King had been looking to partner with a quality, and locally made cosmetics brand. "I've always wanted my own makeup line," King told the publication, who first broke the news last December, "but I never felt like I had the right partner, because I hadn't found the right quality yet," King said. "I wanted to see the factories and know exactly how everything was made."

 

In honor of the prospective launch, the celeb took to Instagram to post for International Women's Day, which was a behind-the-scenes shot of King and her sister from the ColourPop cosmetics shoot. King captioned the photo, stating, "We created this line because I saw a gap in the "beauty" market. I was tired of seeing very few care about what beauty means for women. For some, that means no makeup, for others, they cannot afford it, nor do companies actually consider the color of their skin and that it's not only unfair but radically gross that most do not create something that makes all women and men feel beautiful."

King went on to say, "I want to celebrate the inner beauty that we all innately carry and create that which celebrates that which radiates from within."

 

HAPPY INTERNATIONAL WOMENS DAY!!! I thought this behind the scenes photo from our @colourpopcosmetics shoot with my sister and fellow women's advocate @bethanymccarty was quite fitting. We created this line because I saw a gap in the "beauty" market. I was tired of seeing very few care about what beauty means for women. For some, that means no makeup, for others, they cannot afford it, nor do companies actually consider the color of their skin and that it's not only unfair but radically gross that most do not create something that makes all women and men feel beautiful. Yes, men, who want to wear makeup as that is why I made this as well. I want to celebrate the inner beauty that we all innately carry and create that which celebrates that which radiates from within. This photo was captured as many are between Bethany and I whom are both mothers, friends and artists that celebrate the freedom of expression for all women- and that closeness that creates between two women is powerful. I'm honored to be surrounded by such radical and extraordinary women, including Laura Nelson who allowed me to create this line with full freedom and with unending support. I envision a world where ALL companies, friends and colleagues carry these values and the profound caring that we lift each other up and up and up! It is moments captured and experiences such as these that have shown me that when women uphold each other in their dreams, no matter what they may be, mentally, emotionally, physically, spiritually that each is a stepping stone to the next. "To infinity and beyond!" #Alchemy 3/24/16 xx Jaime A photo posted by Jaime King (@jaime_king) on

 

Shop the new Jaime King and ColourPop collection on ColourPop starting March 24.

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Mar 10, 2016 04:44 PM EST

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