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Kendall And Kylie Jenner, Gigi And Bella Hadid Star In New Balmain Campaign: Love It Or Hate It? [VOTE]

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Balmain
(Photo : Balmain) Balmain's Fall 2015 campaign stars pairs of famous siblings, including Kendall and Kylie Jenner.

Balmain is keeping it in the family!

Last week, Balmain launched its Fall 2015 campaign starring several pairs of famous siblings: Kendall and Kylie Jenner, Gigi and Bella Hadid, Joan and Erika Smalls and Armando and Fernando Cabral.

Balmain
(Photo : Balmain)

Each campaign image shows a sibling duo lounging against each other -- or crouching over each other -- in head-to-toe Balmain. Kendall and Kylie joked on Instagram that their image looked like they were about to fight: “when sis don't do as I say,” Kendall wrote, and Kylie captioned the image “Sister Rivalry.”

Another image shows all six female models lounging together.

Balmain
(Photo : Balmain)

Balmain creative director Olivier Rousteing said that the Spring 2015 Balmain campaign starring Kim Kardashian and Kanye West inspired him to keep the campaigns in the family -- specifically, the Kardashian family.

“This season’s Balmain campaign was inspired by a brief, key moment that happened while we were shooting our last campaign. While I watched Mario [Testino] capture a kiss last fall, I was struck by the love and emotion that I was witnessing in front of me,” Rousteing said in a statement.

Balmain
(Photo : Balmain)

“Starting with a determination to once again focus on the beauty of an intimate connection, my team and I quickly concluded that a celebration of the unique and unconditional love of siblings is a natural progression from the spirit of last season.”

Fashionista writes that the campaign is also notable because it features several non-models: the campaign is Kylie Jenner’s first-ever high fashion campaign and Erika Smalls is a social entrepreneur with limited modeling experience.

Balmain
(Photo : Balmain)

 

What do you think of the Balmain Fall 2015 campaign? Tell us in the poll below.


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Reporter's Photo Jul 20, 2015 10:18 AM EDT

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