H & M Increases Sustainability, Collaborates with Beyoncé
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You may be a big fan of H&M because of their great and affordable clothes or because they have celebrities like Beyoncé collaborating with them to produce great new collections. Their Summer 2013 collection features many of Beyonce's own ideas and her personal style.
However, H&M does more than just create great fashion; they're also very environmentally conscious and just publicly released a list of their suppliers, which many retailers refuse to do, according to Forbes.com.
H&M has been trying to create sustainable apparel for a while now, but they ran into problems in 2010 when brand new clothing was found shredded in a dumpster outside one of the stores, and, a few months later, they had to admit that GMO cotton (genetically modified cotton) may have been used in a line that was only supposed to contain organic cotton.
Despite these problems, H&M continues its trend towards sustainability and by 2020, they hope to use only organically grown cotton in making their garments.
They also have a Don't Let Fashion Go to Waste campaign where you can bring in your old clothes and get a voucher for 15% off something new. The old clothes are then donated to charity; H&M has donated 3.2 million garments so far.
They're also trying to save water by using water-saving production techniques in creating their garments and conducting factory audits and worker interviews to make sure that their clothes are made under good conditions.
So whether you're going to H&M just because they're trendy and cheap or because you're a fan of Beyonce and want to adopt her personal style, you also get an added benefit because you're being good to the environment.© 2013 Fashion & Style.com All rights reserved. Do not reproduce without permission.
Apr 09, 2013 04:59 PM EDT