Fashion week is no longer just for the size zero models. London's fashion world is expanding the perspective of the industry in 2013, introducing a fashion week dedicated to curvy women.
London Plus Size Fashion Week (or LPSFW) will take place between February 15-16, 2013 during Fall/Winter 2013 London Fashion Week. LFW will host the first of its kind, a high-fashion observation for plus size figures. The fashion world, especially the European fashion world, has infamously shunned curvy women from the catwalk. It's an amazing moment of British fashion embracing women of all sizes.
According to the Daily Mail, the event is being organized by fashion boutique Trapped in a Skinny World and plus size magazine Evolve.
The event will be split between Beach Blanket Babylon and Shoreditch Town Hall in East London. Organizers hope LPSFW will attract over 500 people. The fashion event will showcase the work of designers, speakers, models and retailers focusing on plus size women who wear sizes 14 and above.
The plus size fashion weekend will be sponsored by trendy plus size clothing brand Simply Be. Curvy models from Milk Management will be strutting down the runway donning elegant and fashionable collections from all over Europe and America.
LPSFW will not only differ from the usual fashion week because of its fuller-figured models, but also because of its great focus on body image. Aside from the runway show, there will be activities such as a plus size fashion styling class and a plus size pop-up shop. There will also be a discussion panel on the plus size market; panelists include Velvet D'Armour, the first-ever plus size model to walk in a Jean Paul Gaultier show, and Jessica Kane, chief executive of American plus size magazine Skorch.
The event will also serve as a forum for all women of all sizes to come together, mingle, explore the different kinds of fashion, and feel comfortable in their own skin.
The event's organizer Remi Ray said, "The idea behind the London Plus Size Fashion weekend came to me a few years ago. I had always felt uncomfortable trying to fit into mainstream fashion when my shape didn't conform to what is perceived to be mainstream sizes."
It wasn't until Ray completed her studies in fashion that she actually sought out to change the perception of body image in the industry.
"After completing my fashion degree I decided to look further into supporting the plus size market and started Trapped in a skinny World, which is a plus-size vintage fashion boutique," she added.
Because plus size fashion shouldn't be separated from fashion as a whole, Ray made sure to include her inspirational event in London's official fashion week. "We are working night and day to make sure the first ever London plus size fashion weekend event will be a huge success and the first of many," she said.
"If our event makes at least one plus size woman overcome her fears and encourages her to indulge in her love for clothes and feeling great, then we will have done our job!"
Editor of plus size magazine SLiNK Rivkie Baum loves the idea of a plus size fashion week; however she dislikes that the industry is still so segregated.
"Until we see designers within mainstream fashion shows using models of different sizes across the catwalk plus size women remain segregated from the fashion industry," she explained. "But this is a good step in the right direction."
(source: Daily Mail)
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