The Kardashians Ready to Battle Khroma Lawsuit with Name Change
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Kim, Kourtney, and Khloe Kardashian have been hit with a lawsuit regarding their first-ever cosmetics line, Khroma Beauty. A Beverly Hills-based high-end makeup company under the name, Chroma, is fighting the reality TV sisters for trademark. However, the Kardashian clan is prepared to fight back.
TMZ reports that the Kardashians filed request to trademark the names, "Kardashian Khroma" and "Khroma Beauty by Kourtney, Kim, and Khloe" earlier this summer.
According to Kim's rep, the requests have been approved. "Boldface licensing + branding has gone through the appropriate legal channels in obtaining the rights to use the name Khroma Beauty by Kourtney, Kim and Khloé in the Color Category with the United States Patent and Trademark Office," said the rep. "We do not believe that there is any likelihood of confusion between Khroma Beauty by Kourtney, Kim and Khloé and any other entity ... We adamantly object to statements about the products quality due to the distribution choice."
Another factor that may work in the Kardashians' favor is that the opposing brand, Chroma, hasn't filed any trademarks.
According to Chroma's co-owner, Michael Rey, the Kardashians' drugstore brand will cheapen the company's luxurious prestige he has built over the last 12 years. Rey may have a small chance of winning this case since it's not really necessary to register a trademark to pursue trademark litigation.
Interestingly enough, there is also another company under the controversial moniker. TMZ discovered another makeup brand named "Kroma," which has filed for its trademark in 2010. For the Kardashians' sake, let's hope this company doesn't also get in involved.© 2013 Fashion & Style.com All rights reserved. Do not reproduce without permission.
Oct 30, 2012 11:28 PM EDT