The Kardashian sisters are on the move again. The reality stars have expanded their fashion brand into beauty with the launch of their first-ever cosmetics line Khroma Beauty.
Kim Kardashian released brand new promo photos for the new makeup line. The photos include individual beauty shots of each Kardashian sister.
Plenty of women attempt to achieve the Kardashian beauty look - smokey eyes, long fluttery lashes, bronzed skin, and luscious glossed lips. Now, the reality sisters are offering fans the formula to look just like a Kardashian.
"These are the brand new promo shots for our makeup line, Khroma Beauty! I can't wait to share all of our amazing new products with you guys. We've always wanted to release our own cosmetics line, so this is a dream come true. Our Lash Dash luxury lash collection will debut this holiday season, with more products coming in the new year," wrote Kim on her blog.
Products include Kardazzle Compacts with mascara, false lashes, and other assorted beauty kits. Kim has publicly expressed that she no longer wears fake lashes, due to the makeover given to her by her fashionable boyfriend Kanye West. Nevertheless, the lashes can help those who want longer fuller lashes.
The brand will "resonate strongly with multi-ethnic women of all ages who aspire to the Kardashian style of beauty," according to a press release.
According to Boldface, Khroma's Santa Monica-based licensing company, Kim, Kourtney, and Khloe were really involved with the brand's design and the formula.
"Makeup plays such a huge role in all of our lives, whether we're on camera, at a shoot glammed up or just keeping it natural day to day and it's a dream come true to be able to create our own line of products to share with you guys. We can't wait!' Kim Kardashian wrote on her blog in June.
Khroma Beauty is set to launch in early November, just in time for the holidays. According to the beauty line's FaceBook page, the products will be sold at CVS, ULTA Beauty, Sears, and Kmart.
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