Nicki Minaj is one of the latest celebrities to release a signature fragrance. The "Starships" rapper has launched her debut fragrance "Pink Friday."
The fragrance named after her debut album looks almost identical to the album's artwork. Shot by New York-based commercial photographer Howard Huang, the "Pink Friday" ad campaign is an explosion of pink and glitz. Minaj is dressed in all pink - wig and all - and wears crystal encrusted wedged boots. In one of the ads, the rapper pays homage to her NYC beginnings by striking a pose before a skyscraper scenery.
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Noreen Dodge, Global Marketing & Creative Development , says it has "truly been a privilege" to work with the colorful entertainer. She said:
"She is a creative in every sense of the word and brings a level of passion to the project that inspires us with every detail. She is an amazing woman: a high achiever who holds herself to a standard that will allow the brand to make its own brilliant mark in the beauty category. There have been no boundaries in making the decisions surrounding the launch of Pink Friday, and that impact will prove phenomenal for the brand."
Fans have already purchased their "Pink Friday" scent, which Minaj described as "angels playing." The international super star will make an appearance at Macy's Herald Square in New York City on Monday September 24 at 3:30pm. 300 lucky "barbz" who purchased the Macy's "Pink Friday" exclusive gift set bundle will get a chance to meet Minaj and get an autographed limited edition "Pink Friday" ad.
The gift set bundle includes:
1.7oz/50ml EDP $49
3.4oz/100ml EDP $59
6.8oz/200ml Body Lotion $25
5.0oz/150ml Hair Mist $22
The exclusive set retails at $155 and is available for presale exclusively at Macy's Herald Square on September 22nd; one per customer.
"Pink Friday" is incased in a statuesque version of Nicki Minaj (it even sports a pink wig). The deluxe bottle also includes the signature Nicki Minaj name plate. The 29-year-old rapper released a statement about her new fragrance:
"Pink Friday is a celebration of my life at this moment; it is a reflection of me as a creator, and an expression of me as a woman. I know my Barbz will connect with and appreciate each aspect - from the name, to the outrageous bottle design, to the vibrant colors that create their own song. Pink Friday shows off my personality and style; it's exciting to express my voice through another dimension," says Nicki Minaj. "I was involved in every aspect of the decision-making process - it seems easy because I always get this feeling inside: I know if something is right or wrong. Each detail needs to 'wow' me or it is not an option; that's my way of composing perfection.
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