Demi Lovato has been named the new ambassador for anti-bullying campaign “Mean Stinks” by Secret deodorant.
Thursday, Demi Lovato visited New York City’s Young Women’s Leadership School and spoke to ninth-grade students about the program.
"So excited to be Secret's new @meanstinks ambassador!!! #gangupforgood," Lovato tweeted Thursday morning.
The program asks girls to pledge for a “Drama Free School Year” by making a pinky swear, symbolized by wearing blue nail polish on their pinky fingers, according to People.
"I'll definitely be wearing [the nail polish] starting soon," Demi Lovato said at the event. "It's a conversation starter: 'Hey, why is your pinky blue?' 'This is a pinky promise that I'm not going to bully people, that me and my friends are ganging up for good.'"
"I heard about the program last year, and thought it was such a great opportunity," Lovato said of “Mean Stinks.”
"They're really trying to put an end to bullying."
“It doesn’t make you popular,” Lovato said of bullying.
“It doesn’t make you fun to be around. I hate bullies. You know what I love? I love girls who want to gang up for good, that want to have a drama-free time in their school.”
“It affects people for their rest of their lives and it’s a very serious matter,” Lovato told the students.
“Speak up if you're being bullied," she continued. “Remember that you're all beautiful and you're all worth it.”
The 20-year-old singer herself was bullied in middle school, which contributed to an eating disorder and cutting.
"I had a really tough time when I was in middle school," the 20-year-old star told People magazine.
"People would write 'hate petitions' and send them around to be signed. They'd have CD-bashing parties of my demos. They'd come to my house, stand across the street and yell things. It was a very emotional time for me, and all I wanted to do was get away."
“I felt really alone when that happened,” Lovato told the New York Daily News.
“Today, it’s really important to me that I'm not only speaking out about these issues for tons of boys and girls around the country and the world who are being bullied, (but) also because I have a younger sister,” the “Give Your Heart a Break” singer said.
“I want to set a good example for her, so she doesn't have to deal with these issues.”
For each Mean Stinks Clinical Strength deodorant sold, $1 will be donated to the cause.
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