Mary Kate and Ashley Olsen are already dominating the fashion world and now the dynamic duo will be entering the fragrance business. According to WWD, the twins will launch their first fragrance under their Elizabeth and James label with Sephora in March.
Senior VP of Sephora Originals, Michael McGreever, confirmed the deal Wednesday and stated, "We look forward to bringing the modern perspective and fashion philosophy of Elizabeth and James designers Mary-Kate and Ashley Olsen to life with this prestige fragrance." The Olsens aren't new to the fragrance business, they previously launched body sprays.
The 26-year-old sisters have been keeping busy during New York Fashion Week. On Monday, the Olsens debuted their spring 2013 collection of their luxury label The Row. With the pieces that the twins described as "a world of pure, soft and delicate lightness," the collection was very well-tailored and reminiscent of 18th Century Japanese art. Their description was spot on. The runway looks offered pure neutral shades, soft billowy sleeves, and ethereally long jackets, skirts, and dresses.
As winners of the Council of Fashion Designers of America womenswear design award this year, the Olsen twins' role in the fashion industry has taken new heights.
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