Carine Roitfeld Unveils Her Magazine (Photo : Twitter/Kate Upton)

Carine Roitfeld's CR Fashion Book will be on newsstands September 13. She speaks to The Daily Beast's Isabel Wilkinson about Kate Upton and babies.

Carine Roitfeld's much awaited CR Fashion Book will finally be hitting newsstands September 13. The fashion magazine is said to be fatter than originally expected with a 340 page debut issue.  It has 150 pages of advertising, outpacing the original plan for 100 pages of ads. Brands that bought in include Giorgio Armani, Louis Vuitton, Dior, Tom Ford, Chanel and Estée Lauder.

In an interview with The Daily Beast's Isabel Wilkinson, Roitfeld talks about why she choose Kate Upton for the cover, what it was like working with Karl Lagerfeld, and babies.

On Kate Upton she says, "It was an idea I shared with Bruce Weber about babies, animals, and little girls. I didn't want a normal model. I wanted someone with a sensual body, someone who could be a mother for all these babies. Honestly, from the first time I worked with her - I saw in Sports Illustrated some pictures she did with Terry Richardson. I would not say she's a controversial model, but she's not a classic model. And I like that.  From the first time I met her when I did the story, she was so cool, and so good with all the baby dolls - I thought it was the best choice. It felt so natural for her to hold babies, baby pigs, baby lambs, baby donkeys. Maybe people will be surprised that she was my first cover, but you know, I always like to surprise people."

The former editor of French Vogue was pleased to be working with Karl Lagerfeld for her fashion magazine. She says, "I'm working with him a lot - I just styled his book, The Little Black Jacket. We've been working together for two years now. He was the right photographer to photograph this big, American icon that I wanted to transform into a big, French icon of the 1960s and 1970s because he knew them. I think he had a lot of fun doing it - he was very happy."

Roitfeld is also launching a limited edition color cosmetics line with MAC this fall and appears in its advertising campaign, shot by Mario Sorrenti. She also styled fall ad campaigns for Dior and Givenchy. "When I was at Vogue, I had a lot of freedom. But I was still in a beautiful golden cage. I could not do a campaign with Karl Lagerfeld or launch a line with MAC," said Roitfeld. "I want to do all these propositions. I think its fun. This magazine is a project to do between all the other crazy projects I have. I want to enjoy, you know?"

Fifty-seven-year Roitfeld's magazine is being published by Fashion Media Group, which also had other titles like Visionaire and V.

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