Glamour Magazine Scores President Barack Obama Interview: A Portal to Female Voters
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Glamour magazine will be featuring a special someone from the White House for the upcoming November issue. No, it isn’t Michelle Obama; it’s the President of the United States himself, President Barack Obama.
Obama met with the magazine’s Editor-in-Chief Cindi Leive in Portland, Oregon last month for a one-on-one interview, WWD reports.
Getting a sit-down interview with the President was no easy feat. Glamour’s Washington editor Linda Kramer Jenning told WWD it took five months to actually schedule an interview. The magazine sealed the deal by pitching the White House the major exposure to female voters; Jenning called the tactic “the calling card that opens the door.”
The fashion magazine isn’t the first nonpolitical publication to have scored an interview with President Obama. The President first sat with the magazine in 2008, as did his campaign opponent John McCain – however, this is his first time interviewing as a President. The Obama campaign is known for exploring alternative ways to press their message. Breaking all traditions, President Obama has embraced the pop culture and “hip” media in order to truly reach the people. ESPN Magazine, PEOPLE magazine and Entertainment Tonight have all gotten the opportunity to interview the President. Stephanie Cutter, a spokeswoman for the campaign, described these press outlets as being “equally important” to traditional political media.
Leive is said to have asked the President about women’s healthcare and other related topics, though the interview is not the extent of the magazine’s political coverage. Like other magazines, Glamour will report about both political parties, sending out staffers to political conventions of each (starting with the Republicans beginning Monday August 27).
Jenning, who’s been covering the conventions for Glamour for four years, wants readers to know “what it’s like to be there.” And of course, she wants to share the fashion sightings. “There are more pearls at the Republican convention.”© 2013 Fashion & Style.com All rights reserved. Do not reproduce without permission.
Aug 27, 2012 03:44 PM EDT