By Kadia Blagrove , FashionnStyle Reporter | Aug 22, 2012 03:15 PM EDT
Axe commercials of women flocking to the one average guy who happened to use the product are usually labeled sexist and misogynistic. However, the latest commercial may be the most offensive ever. The commercial for the hair product features a disembodied set of boobs.
Because hair is the only thing a man needs to attract a lady, according to Axe, the star of the commercial is a disembodied head of hair. The hair somehow gets a job in a corporate office where he finds his love interest - the headless pair of breasts.
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The dismembered parts fall in love throughout the commercial. At the end when the hair misses his bus, he is revealed to be a full man; a full man that luckily used Axe shampoo. The man looks across to street and finds that the pair of boobs found a home on a complete version of a woman's body (face attached and all). The commercial closes with the caption across the screen, "Hair. It's what girls see first." Therefore, boobs must be what guys see first on a woman.
Axe uploaded the video on their YouTube page with the description, "It's not our fault we're visual creatures." With an increasing amount of video dislikes, the commercial infuriated viewers.
"Seriously, this is the definition of sexual objectification. This commercial is truly horrible and makes me want to turn into an enormous green rage monster and smash everything insight. Really Axe? REALLY? This is shameful and disgusting and I can't wait to see the backlash that is already brewing," said a YouTube user.
"It's official: if a guy I'm interested in uses Axe products, it's a deal breaker. At this point, the brand has purposely associated itself with objectifying women. That's the point of branding, isn't it? To have the product SAY something about the person who buys it? Message received, loud and clear," said another.
Ironically, the song used in the controversial commercial is "True Love Will Find You in the End" by Daniel Johnston.
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