Taylor Swift Looks Gorgeous in New Fragrance Ad (Photo : Official Website)

Taylor Swift dazzles in the first ad for her new fragrance, Wonderstruck Enchanted. The singer sports a red gown and scarlet red lips.

Taking a cue from her upcoming album "Red," Taylor Swift goes all red for the first ad of her new fragrance, Wonderstruck Enchanted. The singer is reportedly "really excited' for both, the launch of her new fragrance and her upcoming new album.

Talking about the ad, "I love the look of my ad," Swift tells PEOPLE. "I'm wearing this amazing gown that I loved as soon as I put it on. It's a classic look, and that's been my recent style obsession. Anything classic and timeless."

The bottle also matches Swift's "red theme" with a bejeweled with a cluster of antiqued gold charms - a bird, a flower, a leaf and a sparkling crystal - hand-selected by Swift. The scent is a blend of wild berries and flowers, with notes of passion fruit, white musk and vanilla. It will hit stores in September and will retail for $49.50-$59.50, with body lotion available for $29.

"Wonderstruck Enchanted is the next chapter in the story of my Wonderstruck fragrance," Swift said. "Wonderstruck is about that moment when you instantly feel a connection to someone, but then there's that feeling of being completely enamored - enchanted - when you know a little more about that someone and still feel that strong connection."

Hmm ... wonder to whom she's referring.

Earlier last week Swift announced the release date and the title of her new album in a live web chat with fans. The country singer unveiled that her 16-track album "Red" is arriving on October 22.

"When I was coming up with the name for this album it seemed crazy because it was really simple," Swift said of the album title. "I wrote a song called 'Red' and thinking about what that song means to me and all the different emotions on this album they're all pretty much about the tumultuous, crazy, insane, intense, semi-toxic relationships I've experienced in the last two years and all those emotions fanning from intense love, intense frustration, intense jealousy, confusion, all of that in my mind, all those emotions are red. There's nothing in between, there's nothing beige about those feelings and so I called my record that."

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