Fashion has always been a game of style and trend, but now fashion has become an actual game to play on your iPad. An action game with a girly twist, "Fashion Harzard" is the most stylish form of interactive entertainment to date.
Inspired by the addictive game "Temple Run", "Fashion Hazard" features virtual fashion models who strut the catwalk dodging obstacles and each other. The models travel throughout the fashion capitals including New York, Paris, London, and Milan. The game appeals to fashionistas who need a bit more stimulation than the average dress-up game.
Because most women love a good story, the game is full of plots, character developments, and even some love triangles. Each model has a bio and a goal. Unlike other fast-paced games, "Fashion Harzard" doesn't endlessly continue with infinite levels; there's a story and a destination.
The game was developed by the two-year-old Interactive Product Group unit of Condé Nast. However, the group didn't plan on designing videogames initially. It wasn't until Juliana Stock, the unit's senior director of product and business development, got inspired after watching her tween daughter play the high-chase game "Temple Run." The chase theme reminded Stock of the fast pacing models on the runways.
"A lot of [popular] games have a male aesthetic. You're a juvenile delinquent, you're Indiana Jones," says Stock. Girls' games usually involve domesticate activities like cooking, baking, and dressing up. "I felt that's a weird message for girls," Stock continued.
It's about time gamer chicks got some attention. According to the Entertainment Software Association industry group, females make up nearly half of game players today and women over 18 are one of the fastest-growing gaming segments.
If you're worried about being bombarded with Vogue subscription ads while playing the game, have no fear. "Fashion Hazard" is meant to make profit, not advertise Condé Nast's fashion publications. The group aims to use product placements and to collaborate with retail brands in the future.
"Fashion Hazard", priced at 99cents, was released Thursday on iTunes for iPhones and iPads and will be released for Android and other formats soon.
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