David Beckham will now be available to admirers all day long - his statue is anyway. A silver shiny statue of the buff soccer player in his Bodywear by H&M underwear has been planted throughout the cities of New York, Los Angeles, and San Francisco.
Beckham is definitely advancing his partnership with H&M in a big way - literally. The 10-foot high statues are part of the retailer's ad campaign. The British soccer star launched his print and billboard advertisements featuring his real life body on Thursday.
Beckham's first Bodywear ad was once criticized for his larger than "appropriate" package on full display however, fans have absolutely no complaints about the giant sized sex symbol - the statue. Hundreds of fans have already taken photos beside the temporary landmark. Beckham is also happy about the creative campaign. "I'm very happy that so far people seem to like it and the first season was incredibly successful. The challenge is to keep it going and establish a brand that will last many years. That is my ambition," he wrote in an email to The Associated Press.
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Beckham doesn't want to be just a celebrity face on the brand, he's actually involved. He wants fellas wearing his brand to have great comfort and fit. "It's important to me that Bodywear means more than just briefs and tees. It's about all the pieces I like." He values working with H&M's design team to bring his collections to life. "Working with a team has always been a key part of my life," he says.
The statues will stay up until August 31st. Six statues are scattered around NYC. Find out where to find a statue and be sure to hashtag #HMBeckham when you tweet and Instagram the photo. H&M is also giving away $1000 shopping sprees, a signed David Beckham for H&M underwear and a 1-foot tall limited edition David Beckham for H&M statue. Get all the details here!
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