Michael Phelps stars in Louis Vuitton ad (Photo : Louis Vuitton)

Michael Phelps beats Ryan Lochte again.  With Lotche's talks of entering the fashion world, Phelps beats him to it with the first post-Olympic fashion campaign for a major label - Louis Vuitton.

In the ad, shot by Annie Leibovitz, Phelps is submerged in a tub of water (of course) wearing nothing but a black speedo and goggles.  If you can notice, there's actually a LV product in the ad - the Olympic swimmer grabs the most attention as he stares sultrily at the camera. Atop a towel lies a Louis Vuitton bag packed with clothing.

Phelps ended his Olympic career last week being the world's most decorated Olympian with a record of 22 medals. The 27-year-old athlete is set to attempt another sport - golf. "I have traveled the world through swimming, but really haven't had an opportunity to experience the world through my travels. As I enter this next chapter of my life, I think I will be able to shift my competitiveness to anything I put my mind to and golf is one of the things I want to focus on," said Phelps in a statement. The Olympic champ's journey into his new venture will be televised on the Gold Channel's reality show "The Haney Project." Sorry Ryan Lochte, but Phelps beat you to reality TV too. 

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