Ryan Lochte wearing a red, white, and blue diamond grill (Photo : Reuters)

Ryan Lochte and his golden smile earned some fans at the London Olympics, but the American swimmer is getting ready to make a name for himself in the fashion world, Hollywood and beyond.

Lochte reportedly received offers to establish a fashion line, and multiple TV offers too await him, the swimmer’s agent Erika Wright told The Hollywood Reporter.

The swimmer is also scoring nine big endorsement deals with the likes of Speedo, Gatorade, Ralph Lauren and Gillette, according to The Hollywood Reporter. Rochte’s 2012 endorsement earnings are estimated by Fortune at $2.3 million.

Like Us on Facebook

"I cannot tell you the exact shows, but two different reality show concepts have been offered and one additional is being discussed," Wright said.

Will Farrell is also proposing to make a video for his website Funny Or Die with Lochte.

"He has no issues whatsoever with regard to endorsements. ... I can say things have been quite busy for team Lochte, heating up fast and furious since the Olympics," Wright added.

Offers for endorsement deals are flooding to Lochte "daily,” giving him "little room for adding more" sponsors, according to his agent.

The 28-year-old swimmer even said that he would be open to showing up on "Dancing With the Stars," competing with his teammate Michael Phelps. Whether he has Hollywood debut in mind, Lochte is planning to move to Los Angeles following the Olympics, he told Ryan Seacrest in a radio interview.

Will Ryan Lochte franchise be successful? There are some reasons to wait until we give a definite “yes.”
Lochte was featured hand in hand with Serena Williams and Hope Solo on the cover of Vogue’s June issue, which, unfortunately, marked the magazine’s worst seller in 2012.

And yet Lochte has been dubbed a fashion icon among some fans, and he claimed that he owns over 130 pairs of sneakers and a sparkling watch collection.

Furthermore, on his website, he sells humorous novelty glasses, with the line “Reezy Jeah!” The fashionable novelty glasses are on sale for $14.99, with some autographed version for $100.

At the London Olympics, Lochte won five medals, including two gold medals in the 400-meter individual medley and 4x200-meter freestyle relay.

Lochte made his victory even shinier by sporting his signature diamond-encrusted tooth grill.

Lochte debuted his new grill - the red, white and blue diamond-encrusted mouthpiece - which has become an irresistible tradition to wear on his victory grin.

"For those who don't know what a grill is, it's basically a retainer filled with diamonds," Lochte explained in a June 2011 interview. "I wear it when I go on the podium. It's just a unique way of showing personality out to everyone."

It has now become tradition for Lochte to grin in his grill every time he wins a medal.

He has rocked special grills at a number of events in the past, including the 2007 World Aquatics Championship in Melbourne, the 2008 Beijing Olympics, the 2009 World Championship in Rome, and the 2011 World Championship in Shanghai, said Yahoo News.

One thing is clear about Lochte – he enjoys the spotlight. Don’t be surprised if you find Lochte on the rise in the fashion world or the Hollywood.