Lucky Magazine Helps "Fill the Void" With New Shopping Site - MyLucky Shops
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Lucky magazine wants you to fix your life's problems by shopping on their forthcoming shopping site, myLuckmag.com. The e-commerce promises customers a "daily fix of the latest finds" hand picked by Lucky editors.
The ad campaign, Lucky's first in 12 years, for the launch features headlines of serious first-world problems like "My boyfriend dumped me via text," followed by a black label that reads "Fill the void." Underneath the problem and "solution" is an image of a dress or shoe tempting the viewer to shop. The ads will soon be seen on magazine pages, websites, and other media platforms.
Products offered on myLucky will be from popular retailers like Sephora, Macy's, and more. The site will also offer sale items, vintage pieces, and some items from little-known designers.
Take a look at some of life's hardest issues that Lucky offers to help us with:
- My boyfriend has a boyfriend. FILL THE VOID.
- My longest relationship is with my doorman. FILL THE VOID.
- My boyfriend dumped me via text. FILL THE VOID.
- My intern is the only one following me on Twitter. FILL THE VOID.
- My 5-day cleanse is only on day 2. FILL THE VOID.
Get your retail therapy when the site launches Friday Aug 17.© 2013 Fashion & Style.com All rights reserved. Do not reproduce without permission.
Aug 09, 2012 01:04 PM EDT