May 18, 2013 Last Updated: 11:24 AM EDT

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Lucky Magazine Helps "Fill the Void" With New Shopping Site - MyLucky Shops

By Kadia Blagrove , FashionnStyle Reporter   |   Aug 09, 2012 01:04 PM EDT

Lucky magazine fills the void
Lucky magazine ad campaign for e-commerce site (Photo : Lucky)

Lucky magazine wants you to fix your life's problems by shopping on their forthcoming shopping site, myLuckmag.com.  The e-commerce promises customers a "daily fix of the latest finds" hand picked by Lucky editors.

The ad campaign, Lucky's first in 12 years, for the launch features headlines of serious first-world problems like "My boyfriend dumped me via text," followed by a black label that reads "Fill the void." Underneath the problem and "solution" is an image of a dress or shoe tempting the viewer to shop. The ads will soon be seen on magazine pages, websites, and other media platforms.

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Products offered on myLucky will be from popular retailers like Sephora, Macy's, and more.  The site will also offer sale items, vintage pieces, and some items from little-known designers.

Take a look at some of life's hardest issues that Lucky offers to help us with:  

  • My boyfriend has a boyfriend. FILL THE VOID.
  • My longest relationship is with my doorman. FILL THE VOID.
  • My boyfriend dumped me via text. FILL THE VOID.
  • My intern is the only one following me on Twitter. FILL THE VOID.
  • My 5-day cleanse is only on day 2. FILL THE VOID.

 

Get your retail therapy when the site launches Friday Aug 17.  

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