Robyn Lawley (Photo : Boux Avenue)

Robyn Lawley nailed her position as the latest plus-size model of Boux Avenue.

Australian model Lawley has become the face of British lingerie brand's new campaign, replacing size 10 model Ola Jordan. The 23-year-old Lawley prides a gorgeous size 16.

"I am delighted to be chosen as the face and body of Boux Avenue lingerie, Robyn Lawley said.

"The brand is striving to promote a healthy body image and their size range reflects this."

"They are making beautiful and exquisite lingerie accessible to every woman," she added.

Instead of calling her body "plus-size," the Australian model is confident in representing average girls.

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"I'm a normal size. I wish we could all be known as models, rather than 'plus-size,'" she told The Australian in a recent interview.

Boux Avenue's lingerie ranges in bra size from 30A to 40H and waist size from 8 to 20.

The campaign features two sections of the collection - "The Hidden Allure" for daily wear and sexier "After hours Glamour" for special occasions.

Robyn Lawley is best known as one of the three cover girls of Vogue Italia's June 2011 issue, and she has graced the pages of French Elle and Vogue.

The normal-sized beauty has inspired models and women in general to pursue healthy bodies. Her food blog is titled "Robyn Lawley Eats", featuring a variety of photos of delicious food and recipes.

The curvy model did struggle with her weight at youth.

"I stumbled across pro-anorexia websites and scoured them for tips," Lawley told Fabulous magazine in 2011.

"I began starving myself and making myself sick after meals."
"My mum Janne was concerned but she had no idea how serious the problem was. Plus, I became an expert at lying."

By embracing her curves as they were as she turned 18, today's Lawley sports much more confidence and beauty.