By Kadia Blagrove , FashionnStyle Reporter | Jul 30, 2012 11:43 AM EDT
Target is making headlines with its latest ad campaign. The retailer proudly shows its stance on marriage equality with its new wedding registry ad which features two grooms and the slogan, "That's Love".
JCPenney and Gap were the first to launch same-sex campaigns this year, now Target takes it a step further with a wedding theme. The ad shows the two men dressed in suits and bow-ties nestling and embracing each other with a caption that reads, "Be yourself, together."
It's an interesting move for Target after being accused of bigotry for banning the new album of now-openly gay Frank Ocean earlier this month. Furthermore, in 2010 Target was criticized by the LGBT activists for donating $150,000 to Minnesota Forward, a political group that endorsed GOP gubernatorial candidate Tom Emmer, who firmly opposed same-sex marriage. Now, the retailer may face backlash from their more conservative shoppers for supporting civil rights.
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Last week, Gawker reported that gay marriage raked in over $259 million to New York this year alone. Besides the ad campaign being a wonderful step forward for the world, it is also a smart business move for the retailer.
With retailers like Chick-fil-A getting boycotted for their lack of "tolerance" or "approval" of gay marriage, more and more companies are embracing change and catering to all consumers.
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