Yves Saint Laurent released its official new Saint Laurent Paris logo on their Facebook page today. They posted a photo of two black boxes with a simple white font of the brand’s revamped name. It favors the original label back in 1966 rather than the flowery swirly Yves Saint Laurent lettering of recent years. In fact, Fashionista points out that the orginal man himself named his brand Saint Laurent. It wasn’t until after the company got sold that they started licensing the name Yves Saint Laurent. The new logo will only apply to ready-to-wear, not beauty or the fashion house itself. However, that still is not enough for die-hard YSL logo fans.
Facebook and Twitter users were not shy about sharing their true feelings regarding the logo change.
Some simply admitted that the loss of the “Y’ is a problem; one Facebook user said “I do not like it without the 'Y'.“
— tamara rasberry (@msrasberryinc) July 24, 2012
Others believe the simple typography looks cheap. “ it looks ike they gonna market their stuff like Zara kinda! mass market (quantity) as we all know Zara is big in terms of sales etc (and cheaper), ” said a Facebook user.
uh-uh. looks like Target collab. line MT @Fashionista_com New Saint Laurent Paris logo dropped! Your thoughts? bit.ly/Qg659p — claire howorth (@clairehoworth) July 24, 2012
There were some harsh critics. Facebook user, Manu Guerrero even threatened to boycott the brand.
“I'm a make up artist and I have worked with YSL products for years. I think they are excellent cosmetics and I so identity with the classic logo and philosophy of luxurious quality for exquisit tastes. But as I found out about this completely capricious change, I have decided not to consume Yves Saint Laurent (Or Saint Laurent Paris) products of any kind, as well as show my disaproval to this new logo and name. Yves would feel the same way. I'm sure. I invite everyone who might agree with me to leave this brand until this tragic strategy is taken back. That includes unliking the brand on Facebook, unfollowing on Twitter and stop visiting the web page. Consumers have the right to express their disappointment and disagreement.”
HATE the new name, HATE the thought of rebranding, HATE the logo! - First look at Yves Saint Laurent rebranding - fashion.telegraph.co.uk/columns/bibby-…
— Rampurple (@rampurple) July 24, 2012
Despite the massive disapproval, there are a few who have hope in the brand. After all, a rose by any other name would smell as sweet.
Looking at the new Saint Laurent Paris logo is kind of like looking at a fresh nose job. I have to wait for it to settle before I judge it.. — Brandon Maxwell (@BrandonVance) July 24, 2012
— Kingsley Harris (@kingsleyharris) July 24, 2012
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