In June there were rumor reports of sultry crooner Lana Del Rey being the face of H&M. Today the retailer confirmed the rumor with images from the ad campaign.
The ad features Del Rey in her own original style (she does fit with H&M's aesthetic after all). The songstress wore her hair in her signature bouffant and donned retro cat-eyes.
The ad, shot by Inez van Lamsweerde and Vinoodh Matadin, features the "National Anthem" singer wearing a fuzzy peach sweater paired with matching peach pants.
"The mood is very L.A. noir," Donald Schneider, H&M's creative director, told WWD. "It's inspired by our fall collection."
Although she's been the apple of fashion's eye with her magazine covers (most recently, Vogue), being signed by Next modeling agency, and even Mulberry naming a bag after her, this is Del Rey's first major ad campaign.
Del Rey will front both fall and winter campaigns. Of course no ad campaign is complete without a mini film. A music video for the exclusive Lana Del Rey cover of fifties classic, "Blue Velvet", will debut September 19 on H&M's website.
Like Us on Facebook
© 2013 Fashion & Style.com All rights reserved. Do not reproduce without permission.
Given the large number of whackily-themed junk food products you can find these days, you may think that Watermelon Oreos are just unnecessary.
The fourth season of "The Voice" has come to an end last night, and a winner was selected.
New photos and videos of "Transformers 4" gets fans excited as a new car is introduced and new cast member Jack Reynor debuts and Megan Fox may be returning!
After admitting to being humiliated by Taylor Swift 's hit song "Dear John," it appears that John Mayer might be fighting back with a musical number of his own that's directed at the country star.
© 2013 FASHION&STYLE. All Rights Reserved.