By Samantha Goodwin , FashionnStyle Reporter | Jul 17, 2012 03:48 AM EDT
Lady Gaga released the first photo from her new fragrance ad campaign on twitter where the singer is posing nude.
Lady Gaga is known for her bold fashion statements. However, the very talented singer has taken her new fragrance ad campaign one step further, revealing provocative pictures on twitter that will be part of the advertising blitz.
The picture shows Gaga lying down nude, holding a bottle of her new fragrance with tiny men all over her body. She does wear shoes and mask though. The black and white photo has a caption 'Lady Gaga Fame The First Ever Black Eau de Parfum,' written in gold and all letters in caps.
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The new fragrance named 'FAME' will be released in August globally by artists Haus Laboratories and Coty. The fragrance is said to be black in the bottle but the liquid becomes invisible when it hits the air.
"Fame is an illusion - if you really want it, anyone can have it," Gaga told WWD via e-mail onf the concept for the fragrance.
"It is the first-ever black eau de perfume and we use language like 'black like the soul of fame but invisible once airborne,' which makes the fragrance an allusion to the dark side of fame, the price of fame and the narcissism of fame," said Steve Mormoris, senior vice president of global marketing for Coty Beauty. "The soul of fame being black was the intellectual foundation of the color of the fragrance."
The fragrance was not easy to create.
It's unique because it's not pyramidal with a top, middle and bottom note," he said. "It has a trampoline structure - notes are rising at different rates that are quite random. Some accords will come out if you rub it, other accords will come out later. It has random propulsion and doesn't have a classic linear drydown. We call it push-pull, and it will smell different on different people. There is a different volatility for different notes, and they're of differing strengths. They work together harmoniously, but then they undergo metamorphosis on the skin, so you're constantly surprised."
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