Lady Gaga's Fame isn't alone in the league of imaginative fragrances. Karl Lagerfeld partners with Wallpaper magazine in the creation of an innovative new fragrance - the scent of paper.
The idea for the quirky scent was conceived last year at Wallpaper's Handmade exhibition in Milan when German publisher, Gerhard Steidl made a comment about his favorite scent being "a freshly printed book" in the film "How to Make a Book with Steidl."
Soon after, the magazine asked Steidl to bring his dream scent to life by working with unconventional perfumer, Geza Schoen. Lagerfeld joined the team designing the packaging and coming up with the product's name - Paper Passion.
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Lagerfeld's packaging ingeniously captures the whole idea. The small square perfume bottle is encased in a hidden cut-out in a real book. The front of the book features essays by Lagerfeld, Schoen, German author and artist Günter Grass, and Wallpaper editor-in-chief Tony Chamber about their love of paper. Lagerfeld fervently writes, "Beautiful paper is for me the top of luxury. [...] I am a paper freak. It's a physical passion. I cannot live without paper. Touching perfect paper has something sensuous about it."
According to NY Daily News, Schoen used only four or five ingredients to create the paper scent, including ethyl linoleate and a selection of woody components to add dryness. However, getting the scent just right was no easy task. Believe it or not, paper has some unusual notes. "The smell of printed paper is dry and fatty; they are not notes you often work with," he said.
Book lovers and paper enthusiasts alike can now smell like the very thing they love the most. Paper Passion will sell online and in select concept stores, bookshops and fragrance shop worldwide at $98.
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