May 24, 2013 Last Updated: 02:14 AM EDT
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Singer and actress Jennifer Lopez has teamed up with tech entrepreneurs MJ Eng and Brian Lee, and fashion entrepreneurs Erica Zohar and Jeff Marine to launch an online shopping site.
Jennifer Lopez, along with tech entrepreneurs MJ Eng and Brian Lee, and fashion entrepreneurs Erica Zohar and Jeff Marine, are launching Teeology.com, an online shopping destination for limited-edition luxury T-shirts, today.
Using innovative technology and social networking tools to disrupt the traditional retail model, Teeology will place a curated selection of high-end printed T-shirts, designed by various artists and designers, up for vote by its members, with the winning designs going into immediate production. The site also offers a permanent collection of basics for men and women starting at $20 in addition to the limited-edition styles, which start at $29.
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