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J.Crew's Head Womenswear Designer Marissa Webb Launches Her Own Brand

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J. Crew's former head womenswear designer, Marissa Webb, is set to launch her first namesake label.  The designer, who has been designing for J.Crew since 2000, left the company in 2011 to "pursue other opportunities" and was succeeded by Tom Mora.

WWD reports that Webb will debut her inaugural namesake line during fashion week this fall and the collection will hit stores spring 2013. The collection has been described as androgynous, a tomboy edge with a girly twist, and will feature causal wears like skinny cargo jeans, blazers, leather motorcycle vests, ribbon blouses, and an array of silk skirts and dresses. The brand can easily be compared to the designer's previous company.

 "A lot of people ask me, 'Will your collection look like J.Crew?,'" she said. "The honest answer is, in my mind, no. But after being at J.Crew for 11 years, a lot of my own personal aesthetic is in J.Crew because that was my job. The same things that influenced me then influence me now."

Webb differentiates her line from J.Crew with a price range; wholesale price for a T-shirt starts from $125, a blazer $325, and a dress $1,500.

Thanks to Webb's previous position as head designer, she has gained much support for her new venture. The designer has caught attention from great investors. Fashionista reports that "Bedrock Manufacturing, Co., the Dallas-based company that also owns part of Steven Alan, has a minority stake in Webb's business, while Steven Alan is handling Webb's sales."

 

 

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