She may be only 15-years-old, but Chole Moretz is already an ambassador of a brand that is very popular among people her age-Aeropostale.
The announcement was made late last evening. As ambassador to the brand, Moretz will be featured in advertisements through next spring, largely wearing clothing she's selected and styled herself. She will also curate in-store and online collections.
"I get my own section; I got to pull my own clothes," Mortez told reporters during a phone interview. "Girls can go and see what I love and what I wear in the shoots. It's a way for me to be in touch with girls."
Moretz starred in "Hugo" and "The Amityville Horror" and has the title role in the upcoming remake of the horror classic "Carrie."
The young actress said she sees a shift in her fan base since her Aeropostale ad campaign began appearing in magazines a few weeks ago. She noted her screen roles until now have been in films that typically attract adults.
"I was in the airport a few days ago and these girls were reading their Teen Vogues, and then the girls came up to me," she said.
Moretz greatly admires the look cultivated by Michelle Pfeiffer, her co-star in "Dark Shadows."
"She has the coolest clothes," Moretz gushed.
Choosing Moretz for the brand was ultimately an easy decision, but not one that company officials took lightly, said Scott Birnbaum, senior vice president of Aeropostale marketing and e-commerce. The brand did its homework, seeking input from magazine editors, photographers and other industry insiders.
"When we met Chloe, it was really an instant love affair," he told reporters. "She has such great style, she can mix it up. She wears great high-end designers and everyday stuff.
"We think she's a role model. She's quirky and actually really funny, and those are things our brand stands for."
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