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American Apparel Gets Mature Appeal: Advanced Basics

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American Apparel never ceases to push the envelope. Known for its' risqué and provocative ads, the retailer used a different shock tactic for their latest campaign - a senior model.  

Meet Jacky, the new face of American Apparel. The silver-haired spokesmodel stars in the campaign titled "Advanced Basics".

American Apparel stumbled upon the mature beauty in NYC.  Their Facebook and Tumblr pages describe the encounter:

"There was something so compelling about Jacky's look and energy when we first spotted her in a New York restaurant this winter, we introduced ourselves and pulled up a chair. During a long discussion that touched on everything from career choices and nutrition to insights on relationships, age and beauty, we asked if she would consider being photographed by us. We were thrilled when she agreed."

Jacky may be the original hipster. Though her age was not identified, the new model has obviously acquired years and years of fashion sense.

The mature model dons sheer blouses, fishnet tights, leotards, and colorful stockings in suggestive poses, including a provocative crotch shot (classic American Apparel of course).

 

Meet Jacky
Meet Jacky

 

There are equal yays and nays to the latest campaign; some critics felt inspired while others felt disgusted - critics left their frank opinions on the company's Facebook page. Regardless, American Apparel expands their demographic by illustrating an ageless brand and timeless styles.   

Fashionable grannies have been quite popular these few years, especially with the relevance of popular sartorial blog, Advanced Style. Iconic style veterans like Iris Apfel and Diane von Furstenberg have been fashion trail blazers - why would age stop them?

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Jul 04, 2012 02:01 AM EDT

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