By Susan Young , FashionnStyle Reporter | Jul 03, 2012 04:02 AM EDT
Brazilian model, television personality and fashion designer Camila Alves is now the new face of Macy's I.N.C. (International Concepts Design) Fall Campaign
Seems like Camila Alves has not just become Mrs. Matheew McConaughey in the past couple of months. The Brazilian model has now earned herself a position as the face of Macy's International Concepts Design collection's fall campaign.
The one month old bride is very excited about the project and says is a very big partnership. Being the new face of I.N.C, the model will be seen on print, television, online and in-store advertisements for the brand that will be released this September.
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The I.N.C. brand includes clothing, shoes and accessories, and Macy's will sell the items in all of their 845 stores. "Camila has a beautiful, multiethnic appearance that will appeal to a diverse customer base," said Nancy Slavin, senior vice president of merchandising at Macy's Merchandising Group. "She's on the red carpet, but she's also a mother. It's an incredible package that will deliver star power to our star brand at Macy's."
We can't call this Alve's fashion debut. The model and her mother previously owned the handbag brand Muxo which was later expanded into the lesser-priced QVC collection Muxo by Camila Alves in February 2011.
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