After being Chanel's it-girl for a few seasons, the blonde beauty snags a gig as the face of Gucci Premiere, the brand's latest fragrance.
The glamorous black and white ad was shot by Mert & Marcus. Lively has been owning the Old-Hollywood glamour look this past year. Who was once just a cute beachy blonde is now a elegant and stunning high-fashion fashion muse. The full print ad campaign will be launched worldwide from July.
The ad's commercial film, which features Lively, was directed by Nicolas Winding Refn, award-winning director for the thriller Drive at the Cannes Film Festival 2011. The film will be debuted at a special event during Venice Film Festival on September 1.
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