Jun 23, 2012 01:13 AM EDT
Topman debuted its SS13 Design collection at London Fashion Week (LFW) as part of the new 'London Collections: MEN' showcase.
Topman Design is the brand's in-house designed premium collection. It is now in its 7th year and can be found exclusively in global flagship Topman stores as well as online at Topman.com. The collection has become a distinguished wholesale brand in itself and appears throughout Europe, the Far East and New Zealand.
While Men's Day is now an established feature of the London Fashion Week schedule, the new 'London Collections: MEN' showcase spanned across three days, exhibiting a growing interest in men's fashion and local menswear designers.
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Topman Design Director, Gordon Richardson, said: "No longer shoe horned into one condensed hectic day, the newly established London Collections: Men, over three glorious days, now has the space to breathe, flourish and generate the buzz that will put its talented rising men's fashion stars firmly on the international fashion map."NEWGEN MEN builds on Topman's partnership with FashionEast. It has since become instrumental in raising the profile of emerging British designers, using the dedicated Men's Day at London Fashion Week as a showcasing platform. Picking up where MAN develops, the sponsorship initiative offers its recipients tailored business and mentoring support with a view to increasing the success of their business commercially and building relationships with key press and buyers.
Tim Blanks, Contributing Editor of Style.com and a member of the British Fashion Council's Menswear committee, commented: "NEWGEN MEN mix this season testifies to the unique personality that's evolved in British Menswear. Aside from the real breadth and depth, I doubt that any other fashion capital could confidently field a men's team with this much quirk."
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