Blake Lively for Gucci (Photo : Reuters)

The Gossip Girl starlet has been named the new face of Gucci. The blonde beauty will be the spokesperson for Gucci's latest fragrance, Gucci Première. Of course, Lively couldn't be more thrilled. "Gucci is a staple. It is a brand I have always looked up to because to me it represents strength. In their designs, in their images, in what they stand for philanthropically, and especially in their fragrance. I couldn't be more proud to be working with Gucci and its heart, Frida," she gushed to WWD. 

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Gucci's "heart" and creative director, Frida Giannini thinks highly of the label's choice it-girl saying,"Although she's young, she's also very determined, and I liked this spirit. She knows how to be a diva in the right sense, with an aspirational glamour."

Gucci Première will be released in July in the UK and debut worldwide in September.