Jennifer Hudson’s Fashion Line to Debut on QVC This Fall
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Jennifer Hudson will cement her foray into the fashion business with an appearance on QVC this fall. According to EUR Web, 30 year old the singer will introduce the Jennifer Hudson Collection for QVC in September. The line includes pieces that range from her former size 16 to her latest look, size six.
"I feel like I represent every woman. I've been on both sides of the fence," she told WWD. "I've been a big girl and now whatever this is, the average size, whatever you want to call it. But I wanted the clothes to be where any girl could wear it - no matter what size you are - and you could feel comfortable in it."
The Oscar winner says she's "looking forward" to her collection drawing in the multicultural market, as well as music and film fans. Hudson added that she would wear every single item in her 14-piece collection, noting: "It has to be true to me. I would not sign off on it if I would not wear it."
The line features of a $75 sheer maxiskirt with a discreet lining, a $74.50 body-hugging knit dress and $50 leggings, of which she confesses to owning 300 pairs.
"I'm the legging queen," she said. "What I love about a legging is, again, it's a piece you can dress up or down and it's still comfortable."
The Chicago native added coats to her collection for those in cold weather climates, the priciest being a charcoal grey coat that flares out into a full skirt -priced at $170. "It's cut like a dress. It's very structured [and] very classic," she said.
Doug Howe, QVC's executive vice president of merchandising, planning and sales, added: "She has this great Cinderella story, an aspiration for different women. We don't overtly go out to target someone who is Hispanic or African-American. We never look at it that way. It all starts with the person's story and product. That dictates who buys it."
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Jun 19, 2012 02:52 PM EDT