Italian fashion designer Armani attends news conference at the opening of Armani Hotel in Burj Khalifa in Dubai. (Photo : Reuters)

Giorgio Armani is a name we have heard for years in the fashion industry.  Each season, the brand creates new and exciting products that seem to transend time.  It comes to no surprise that the brand is coming up with a new campaign for the Fall Season.  

According to a report on Yahoo, the Italian luxury brand, Giorgio Armani has revealed the first images from its Fall-Winter 2012-2013 campaign shot by fashion photographer duo of the moment Mert Alas & Marcus Piggott.

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The new campaign features French model Aymeline Valade and Canadian model Simon Nessman and definitely stays true to the brand's elegant universe.

Chosen for the shoot, were the photographers, known as Mert and Marcus and they used black and white for the majority of the images but have also included a handful of snaps with striking colors. The new campaign will be seen around the world this July in fashion and lifestyle magazines