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Gucci Introduces Eco-Friendly Shoe Line

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Gucci goes green!

The Italian fashion house has launched a line of environmentally-friendly shoes as part of their pre-fall 2012 collection called the Sustainable Soles footwear line

Gucci creative director Frida Giannini designed the shoes, which are made with biodegradable plastic, and styles are available for both men and women.

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The female shoes are ballerina flats and come in a wide variety of polished tones such as blush, taupe, black and Marola Green.  They are adorned with cutout details and feature the company's signature GG logo.

The men's shoe is a sneaker which comes in one color, California Green, and is available in both a high-top and low-top version.  They are made with vegetable-tanned calfskin and bio strings, and feature rubber soles.  The company's logo is displayed in green on the shoe's tongue, which is made of recycled paper.    

The Sustainable Soles line was designed in support of the Copenhagen Fashion Summit, which unites fashion and eco-conversations.  It will be sold through Gucci's e-commerce and flagships stores worldwide at the end of June.

 

 

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May 31, 2012 11:48 AM EDT

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