Your #1 Source for Affordable Fashion and Celebrity Style!

Follow Us On Social Media F T P G Y R

Style

Main Features Galleries Polls

Emma Roberts, Coco Rocha and Jourdan Dunn Join Diane von Furstenberg ‘Journey of the Dress’ Campaign

SIGN UP TO RECEIVE THE LATEST NEWS FROM FASHION&STYLE

Coco Rocha
(Photo : Twitter/Coco Rocha)

Diane von Furstenberg has scored an amazing lineup for her year-long “Journey of a Dress” campaign, with Emma Roberts, Jourdan Dunn and designer Chiara Ferragni joining the campaign that Coco Rocha kicked off during Fashion Month.

Like Us on Facebook

Fashionista writes that the models, actresses and style bloggers featured in teh campaign will take turns documenting their experiences while wearing DVF wrap dresses on social media: Twitter, Instagram, as well as written content and monthly webisodes on Diane von Furstenberg’s website and YouTube channel.

The campaign celebrates the 40th anniversary of Diane von Furstenberg’s iconic wrap dress and also features an exhibit at the Los Angeles County Art Museum, also called “Journey of a Dress.”

Coco Rocha’s feature included an interview about the wrap dress and Coco’s personal style, as well as tweets and photos with captions like, “Just landed back in New York where my @DVF #JourneyOfADress continues. Four feet of snow at my house!!” and “It's a beautiful day in London! I'm taking my @DVF wrap on an 3 country tour this week. Stay tuned! #JourneyOfADress.”

“My mom was a big fan of the wrap dress in her early years and so, as her mini-me, I started out wearing them very young. So young in fact that I can’t even remember the first one!” Coco said in her DVF.com interview.

“The wrap dress has always been a staple of my wardrobe but it wasn’t until I started modeling at 15 that I really came to appreciate the dress and the lady that started it all, Diane. It’s crazy to me that a dress like the wrap is as timeless today as it was 40 years ago. One day I’ll dress my daughter in her first wrap dress, and I’m sure she’ll dress our granddaughter. That will be our story of the wrap.”

SIGN UP TO RECEIVE THE LATEST NEWS FROM FASHION&STYLE

© 2014 Fashion & Style.com All rights reserved. Do not reproduce without permission.

Reporter's Photo Apr 03, 2014 11:19 AM EDT

FOLLOW FNS ON TWITTER