Gucci's Frida Giannini Makes A Return to China With Ad Campaign
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Gucci's Creative designer Frida Giannini made her return to China with an ad campaign featuring Chinese celebrity, Li Bing Bing followed by two other exclusive events.
The unveiling of the new ad campaign staring Chinese star Li Bing Bing was a rather grand event. A cocktail party was held at the historic Wai Tan Yuan, Shanghai in honor of the actress along with wishing the campaign luck and prosperity.
The 39 year old actress is said to be one of the most famous stars in China. She debuted in 1999 in Zhang Yuan's film Seventeen Years which won her the best actress award for that year at the Singapore Film Festival. She also starred in the 2001 television series Young Justice Bao. This was her first step in becoming one of the most celebrated actresses of the country. That year she was awarded the title of one of the "Top Ten Best TV actors/actresses in China". Since then, it has been a rollercoaster ride for the actress as she starred in a number of movies and television dramas.
"The fashion world in China is still very young and developing but with the help of these large brands such as Gucci coming in, it is influencing a lot of creativity that is here. I trust there will be influential Chinese designers in the future," Li told the Telegraph.
Dedicated to the house's handbags, jewellery and watches, the new Gucci campaign features both classic accessories from Gucci's tradition as well as new styles destined to become timeless pieces.
Following the unveiling of the campaign, Gucci hosted Giannini's first-ever fashion show in China at the Wai Tan Yuan. At the show, Giannini presented her critically acclaimed fall/winter 2012-2013 collection to 600 specially invited guests with celebrity attendees including Hilary Swank, Lapo Elkann, Bryan Ferry, Li Bing Bing, Yang Mi, Huo Si Yan, Chen Kun, Feng Shao Feng, Peng Yu Yan, and Wu Zun.
This was followed by a private party on the Rock Bund, the exclusive Gucci club which spans three floors and hosts distinctive themes within each lounge. Up to 800 guests entered the three-floor lounge, housed in a former bank in the up-and-coming Rockbund neighborhood.
Visitors had the opportunity to view a display of Gucci Première evening gowns from the house's Florentine archive, including the couture dress worn by Hillary Swank at the 2011 Oscars ceremony.
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Apr 25, 2012 08:03 AM EDT