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Rihanna’s Viva Glam Lipstick Hits Stores With New Color, MAC Announces New Donation On Twitter

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Rihanna MAC Viva Glam
(Photo : Twitter/Rihanna)

Rihanna’s new MAC Viva Glam lipstick is finally here! After months of anticipation, the new lipstick and lipglass became available both in MAC stores and online this week.

MAC’s new Viva Glam lipstick ($15) and lipglass ($16) – in a color appropriately called “Rihanna” – is a bright, blue-based red with lots of sparkle. The pretty packaging contains Rihanna’s signature, just like her popular “RiRi Hearts MAC” collection.

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All Viva Glam proceeds will benefit the MAC AIDS Fund.

“The reason this particular lipstick collection is so special to me, is that MAC makes sure that every penny you spend on a Viva Glam lipstick goes directly to the MAC AIDS Fund, which helps men, women, children, and families affected by HIV/AIDS,” Rihanna wrote on Instagram this week.

“I've been around so many people who have been affected by HIV and AIDS,” Rihanna previously said of the campaign.

“It's my turn to spread awareness. Because when people don't talk about this, they feel like it's not happening. My contribution is that every penny from the cost of this lipstick and lipglass goes to help someone who really needs it. I am doing this especially for young girls."

Today, MAC announced exciting news on Twitter: “NEWS: Tomorrow, we'll donate $.25 to @MACAIDSFund for every #VIVAGLAM tweet from 12-4PM PT.”

It looks like MAC will be raising lots of money, as Rihanna’s fans are already tweeting all about the new lipstick!

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Reporter's Photo Jan 24, 2014 12:09 PM EST

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