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Fifth Harmony are the New Faces of Jovani Prom 2014, Dress Brand Offers Contest to Have Girl Group Perform at YOUR Dance [VIDEO]

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(Photo : REUTERS/Andrew Kelly) The girls of Fifth Harmony are the new faces of prom dress brand Jovani.

Fifth Harmony has partnered with dress brand Jovani as the faces for their 2014 prom line and to give prom-goers around the country the opportunity to have the group perform at their dance.

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Fifth Harmony, which consists of members Ally Brookie, Camila Cabello, Normani Hamilton, Dinah Hansen and Lauren Jauregui, was formed on the second season of the US version of "The X Factor." The girl group placed third on the show and have since signed a deal with Simon Cowell's record label, Syco Music, as well as with Epic Records.

And now they're continuing with their new fame as the faces of Jovani as explained by Jovani's design director Julie DuRocher.

"Fifth Harmony represents girls all across the country and gives our consumers a chance to see someone that looks and represents them in some of their favorite Jovani dresses. Jovani is such a diverse brand in the fact that we have dresses that fit every type of personality, style and body shape. We don't make dresses for just one type of girl; we make them for every girl."

The members of Fifth Harmony range in age from 16 to 20, so it makes sense for them to be the faces of a prom dress brand - most of them are high school aged themselves.

In their promo shots, the girls of Fifth Harmony wear a variety of dresses, from short and sparkly to long and elegant, while posing in a roller skating rink.

Fifth Harmony also made a video with Jovani, explaining a contest which gives fans a chance to have the girls perform at their prom. More information on the contest can be found on Jovani's website.


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Jan 03, 2014 02:15 PM EST

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