BB Creams: The All In One Cream Targets US Market
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The rising star in cosmeceuticals across Asia, Japan, and Europe, BB creams, also know as Beauty Balm, Beauty Benefit, Blemis Base, Beblesh Balm, or Blemis Balm- looks to hit US Markets.
There are more than likely a number of elements that let this product shine across the globe and find themselves in the hands of milloins of woman- one of them is the korean actress Song Hye Kyo singing its praises.
There must be others reasons for the appeal.
"The appeal of a highly efficient, multi-tasking product such as this couldn't be limited for long-the phenomenon grew and expanded throughout Asia, and now to North America," Nick Gaverelis, Vice President of Product Development for MAC Cosmetics, explains.
This products basically tackles everything all at once - it achieves many benefits with one product- makign it more effiecient and cost effective.
Depending on the selection, BB creams can do the following: hydrate like a moisturizer; fight acne and aging like a specialized treatment; nourish like a serum; brighten like a toner; smooth skin texture like a primer; cover blemishes like a concealer; even out your skin tone like a sheer foundation; refine fine lines and wrinkles like an eye cream; add luminosity like a highlighter; and protect against UVA/UVB rays like a sunscreen.
Remarkly BB creams still do more. Not only do they give superficial covering and britening, but the skin reaps benefits as well. "BB cream isn't just a tinted moisturizer, it's first and foremost a skin treatment," Cindy Lin explains. Lin is the Director of Product Development and Beauty Solutions for Dr. Jart, a leading skincare brand in Korea. She said, "All have a host of skin nourishing ingredients-some have collagen-boosting peptides, some have detoxifying properties, and some deliver deep hydration."
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Feb 06, 2012 11:58 PM EST